That’s what the song says but that was not the case for the many Marshmallows (a.k.a. the Veronica Mars hardcore fans) who never stop thinking of their favorite TV show. Neither did the cast and the creator of the show.
Veronica Mars was a TV show that aired during 2004-2007 at UPN & CW. It lasted three seasons when suddenly it was taken off air, leaving fans with many cliffhangers. Despite the efforts of creator Rob Thomas to revive the show by pitching the studio a 4th season trailer with Veronica and her summer internship in the FBI, the show was never brought back to air.
Rob Thomas & Kristen Bell never stop believing in the project and kept thinking on making a Veronica Mars movie, but there was never enough (or at all) funding to move forward with the project. Until March 13, 2013 when they uploaded a video at Kickstarter.com (a crowd funding website that helps raise funds for all sorts of projects) starting a funding campaign.
· Fastest project to reach $1 million.
· Fastest project to reach $2 million.
· All-time highest-funded project in FILM category ($5.702.153)
· Third highest-funded project in Kickstarter history.
· Most project backers of any project in Kickstarter history (91.585)
All that, thanks to the devoted Marshmallows! Of course they got their treats: according to the amount that they donated they got T-Shirts, tickets to the premiere, privileges to download the movie earlier, even to star as an extra alongside the favorite cast! That’s a pretty good deal, if you ask me!
The film takes place 9 years after the show ended, with Veronica having finished law school and being in NY starting her first big-shot lawyer job. She has Piz on her side and she seems to be finally in peace and having it all. Until a certain someone (Logan) calls her asking for her help as he is falsely (?) accused of murdering his girlfriend. So, once again Veronica is drowned back to the rabbit hole (Neptune that is), where she faces her former classmates in what can be described as the reunion from hell, her dad and a conspiracy.
I’m not going to spoil it for you; you are just going to have to see it for yourselves. As for what did I think of the movie: well, I was really looking forward to it (being a Marshmallow myself and all) so I might have had really high expectations. Of course it was awesome to see the old gang back together, of course I got the chills in hearing Veronica’s narration and witty lines but I was expecting it to be more of a film and less of a two hour Veronica Mars episode. There was a downside to not getting 100% of the cast back (Carrie Bishop’s part was re-casted as Leighton Meester was unavailable at the last minute), but still, if you have Dick Casablancas on board, you’re good to go!
There you have it: a project that the fans of Firefly would envy; a devoted fan base that would do anything for their fictional characters; a success story that might open the way for many other similar projects...